We often hear the phrase ‘movement is medicine’. Keeping your spine mobile while staying active helps to maintain flexibility and prevents back pain. With over 60 joints in your spine, it’s important that they function properly so the spine can keep you upright while protecting your spinal cord and nerves.

As we get older, we all suffer from wear and tear changes to our bodies, and are subject to aches and pains from time to time. But this doesn’t mean you need to stop moving – quite the opposite! Daily movement or exercise will keep your spine functioning properly may help to prevent joints from getting creaky and painful.

This World Spine Day (and beyond), make sure you #GetSpineActive. Join activities in your community (such as hiking/running groups or fitness classes), find a workout pal or start walking every day. No matter how you decide to get active, make sure you move more and sit less.

About World Spine Day

Organized by the World Federation of Chiropractic (WFC) on October 16 each year, World Spine Day has become a focus in raising awareness of back pain and other spinal issues. With health professionals, exercise and rehabilitation experts, public health advocates, schoolchildren and patients all taking part, World Spine Day will be celebrated on every continent. World Spine Day promotes physical activity, good posture, responsible lifting and healthy working conditions, and people around the globe are encouraged to look after their spines and stay active.

The theme of this year’s World Spine Day campaign is #GetSpineActive, which highlights the importance of spinal health and encourages people to manage back and neck pain through movement and exercise. As spine, muscle, and nervous system experts, chiropractors keep Canadians moving.

Spinal Stats

• • Over 11 million Canadians suffer from at least one musculoskeletal (MSK) condition each year
  • Up to 85% of workers will experience low back pain in their lifetime
  • One in eight Canadians report having a chronic back problem
  • Over 31% of Canadians report activity limitations due to back pain
  • 40% of work absences are due to back pain, second only to the common cold
  • One in 10 Canadians report limitations to their normal activities due to a repetitive strain injury

Help us promote World Spine Day!

This World Spine Day, the task is simple: change your social media profile pictures (Facebook and Twitter) in support of chiropractic care. Encourage your friends and family to change their profile pictures too!

The week of October 16, the Canadian Chiropractic Association will launch a Twibbon campaign and ask you to change your profile pictures in honour of World Spine Day.

A Twibbon campaign is a website where users can support a cause, brand or organization in various ways. In a few simple clicks, you can update your Facebook* and/or Twitter profile pictures with a unique, World Spine Day frame. This shows your friends and followers that you’re an advocate for chiropractic care.

Also, the Twibbon campaign will have auto-generated messages for you to post on Twitter. Showing your support has never been easier!

*To update your profile picture on Facebook, go to the Twibbon website, download the Twibbon to your desktop or mobile device, and then upload the image to your profile picture as you normally would.

But wait a minute, there is more!

To further support the World Spine Day:

• • Follow us on Facebook, Twitter, and Instagram
  • Share/retweet the content we post between October 1-16
  • Download our World Spine Day social media graphics and post messages of support (see below) on your social media platforms using the hashtags #GetSpineActive and #BCChiro

Download social media graphics here!

(Click the link above and simply click the download button. All graphics will be compressed into a .zip file and downloaded – voila!)

Post on Facebook

• • Being active can take many forms beyond the gym. Getting Spine Active can range from taking regular walk breaks at work to enjoying aquarobics to doing the Straighten Up Canada (FREE APP) exercises. Everyone, regardless of age or ability can #GetSpineActive. Let’s celebrate @WorldSpineDay2019 and move more with #BCChiro: http://bit.ly/2n4kflI
  • We’ve often heard the phrase ‘movement is medicine’, and keeping your spine mobile while staying active helps to maintain flexibility and prevent back pain. Let’s pledge to #GetSpineActive this @WorldSpineDay2019 (Oct. 16) and beyond. Let’s move more with #BCChiro: http://bit.ly/2n4kflI
  • As we get older, we all suffer from wear and tear to our bodies. But this doesn’t mean we need to stop moving – quite the opposite! Daily movement and exercise will keep your spine functioning properly and prevent joints from getting creaky and painful. #BCChiro will help you move more and #GetSpineActive this @WorldSpineDay2019 (Oct. 16): http://bit.ly/2n4kflI

Post on Twitter

• • October 16 is @World_Spine_Day. Get involved. Move more and #GetSpineActive with #BCChiro: http://bit.ly/2oHGZZq
  • On October 16, I will be supporting @World_Spine_Day. You can too! Find out how in this blog post and #GetSpineActive with #BCChiro: http://bit.ly/2oHGZZq
  • One in eight Canadians report having a chronic back problem – chiropractors can help. On October 16, show your support for #chiropractic care and #GetSpineActive with #BCChiro: http://bit.ly/2oHGZZq

Post on Instagram

• • • Ready to celebrate the @worldspineday 2019 on October 16? Yes? No? Either way, let’s move more and #GetSpineActive (this year’s theme) leading up to it and beyond! The theme reflects the opportunity for people to manage back and neck pain by movement and exercise – one of the key focuses in international health promotion. Help us spread to word and move more with #BCChiro!
      .
      .
      .
      #WorldSpineDay2019 #WorldSpineDay #backhealth #spinalhealth #movement #exercise #fitness #movemore #beactive #keepactive #chiro #chiropractic #chiropractor

   

  • • Over 11 million Canadians suffer from at least one spine, muscle, or nervous system condition each year. #BCChiro can help! #GetSpineActive with @worldspineday!
      .
      .
      .
      #WorldSpineDay2019 #WorldSpineDay #backhealth #spinalhealth #movement #exercise #fitness #movemore #beactive #keepactive #chiro #chiropractic #chiropractor

   

  • • #GetSpineActive in just three minutes a day with Straighten Up Canada App – the free posture program that can help you maintain an active lifestyle and promote a healthy spine. Download the app today and get ready for @worldspineday with #BCChiro!
      .
      .
      .
      #WorldSpineDay2019 #WorldSpineDay #backhealth #spinalhealth #movement #exercise #fitness #movemore #beactive #keepactive #chiro #chiropractic #chiropractor

   

Additional Resources

Straighten Up Canada App:

Available for FREE! Download from the App Store, Google Play and BlackBerry World

Find a Chiropractor:

Hurting? Use our comprehensive search tool to find a Doctor of Chiropractic near you and #GetSpineActive!