Consistent Message Critical to Success of BCCA P.R. Campaign
— Margo Bates, Margo Bates Publicity Inc.
Our firm is in near daily contact with Dr. Don Nixdorf, your executive director, and we are working on behalf of the more than 700 chiropractic doctors in the province of British Columbia. It is our mandate to ensure that your story is told … and that the people of BC learn more about your profession.
The more consistent the message, the more people hear, read and see the same message. The more consistent we are in approaching the media, the better your chances are for receiving balanced, chiropractic-focused stories.
Public relations tactics are organized to communicate directly to publics and indirectly through opinion leaders who have credibility with their publics.
We look forward to working with the Board of Directors on behalf of the Chiropractic Doctors of B.C. … to get the message to the public: your patients.
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