Marketing in the New Millennium Get connected to the Web — and increase patient loyalty
During the AGM, representatives from Margo Bates Publicity Inc. were on hand to answer member questions concerning publicity and the role the BCCA web site plays in building public and media awareness of chiropractic. The firm featured a live demo of the web site at its booth, where doctors and COAs were able to “mouse around” the site between Speaker sessions. The response to the site was very positive, and many DCs expressed an interest in having a web site of their own.
Technology is driving the way companies communicate with consumers and other businesses. And the Internet can be an effective tool for increasing and maintaining a loyal patient base. Have you ever thought of sending appointment reminders to your patients via e-mail? Or creating a web site that includes your office information, DC bio, monthly newsletter, upcoming events, or the latest supportive research on chiropractic? How about a link from the BCCA web site’s Find A Chiropractor section to your web site?
In response to member interest in this subject, the BCCA has arranged special member discounts for custom web site development through our corporate web development company. If you’re interested in developing an on-line presence for your practice, contact Barbara Bell direct at 604-274-1808 (phone), 604-274-2355 (fax) or via e-mail at barb@bellcurve.net to discuss your needs.
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