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The College of Chiropractors of BC and the BC Chiropractic Association are proud to launch BackCareBC™

New multilingual campaign will help inform British Columbians about the benefits of chiropractic care

For Immediate Release

April 18, 2016, Vancouver, BC – Today the College of Chiropractors of BC and the BC Chiropractic Association are pleased to announce the launch of BackCareBC, a new multilingual campaign introducing the benefits of chiropractic care to British Columbians unfamiliar with chiropractors. The campaign highlights the education, training, regulation and care that chiropractors provide to their patients.

With ads in English, Punjabi, Mandarin and Cantonese, the campaign’s goal is to inform British Columbians about what chiropractors do and why they are a valuable health resource. Ads will be supported by a website that provides detailed information on chiropractic care as well as a search tool to find a chiropractor by location. British Columbians will also be able to search by language spoken for those who are more comfortable seeing a chiropractor who shares their native tongue.

“We are excited about the launch of BackCareBC,” said Dr. Jay Robinson, President and CEO, BC Chiropractic Association. “Chiropractors can play an important part in the treatment of spine, joint and muscular injuries, and the BC Chiropractic Association wants to ensure that as many British Columbians as possible are aware of the benefits of visiting a chiropractor.”

“It’s important that patients are able to understand their diagnosis and treatment options so they can make an informed decision about their health,” added Michelle Da Roza, Registrar of the College of Chiropractors of BC. “When patients are able to converse with their health care provider in a language they are most comfortable with, they experience better outcomes.”

The campaign launches April 18, and will appear in newspapers and television across the Lower Mainland. More details can be found at www.BackCareBC.ca.

Angie Knott
Communications Manager, BC Chiropractic Association
604.270.1332
angie@bcchiro.com
Please note that spokespeople are available to provide comment in English, Punjabi, and Mandarin.